The Pain-to-Content Matrix: map every customer problem to a video brief with Claude

Step 1: Tell Claude about your business

Claude does far better work when it knows who you serve. Start a new chat and paste this in.

Answer the questions. It takes two minutes and makes every later step better.

Step 2: Map every stage of the customer's journey

Now map the whole path your customer walks, from the first moment they feel the problem to the moment they get the result. Mine had 11 stages. Yours might have 8 or 15.

Read the list. Delete stages that don't fit, and add any Claude missed. You know your customer better than the AI does.

Step 3: Write the pain at each stage, in their words

This is the most important step. A pain written in marketing language makes a weak video. A pain written the way a real person says it out loud makes a strong hook.

Now check the pains against reality. Pull up customer emails and messages, questions people ask on calls, comments on your posts, and reviews of you and your competitors. Swap in the exact phrases real customers use.

Step 4: Match each pain to what you really do

A video only works if it solves something. Here you connect each pain to something your business actually does.

Look closely at the "No match" rows. Each one is either a pain you can still help with through free advice in a video, or a gap in what you offer. Both are worth knowing.

Step 5: Turn every row into a video brief

Now Claude turns each row into something a creator, a team member or you can film. Do one row first to check the quality.

If the first brief is good, run the rest in batches.

Work in batches of five or six. Very long answers tend to get weaker toward the end.

Step 6: Put it all in one sheet and hand it off

Paste it into a sheet. That's your matrix. Add two columns for yourself: Status (to film, filmed, posted) and Date posted. Give the sheet to whoever films. They pick a row, film it and mark it done.

Want it as a page instead of a sheet? In Claude you can ask for it as an interactive page.

That's how mine works: a stage rail across the top, the pain column, and one brief opened up when you click it.

Step 7: A worked example, and the mistakes to skip

A quick example. Say you run a home-cleaning company for busy families, offering weekly and biweekly visits with the same cleaner each time.

• A few stages: realizing the house is out of control, deciding to get help, comparing cleaners, worrying about strangers in the home, booking the first visit, getting ready for the first visit.
• Pains: "I spend my whole Saturday cleaning and it's a mess again by Tuesday." "I don't want someone I don't know walking around my house." "I have to clean before the cleaner comes? That defeats the point."
• Matches: weekly visits that give the weekend back. The same cleaner every visit. A short list of what to leave as is before the first visit (only if that's really how the business works).
• One brief: Hook: "Do you clean your house before the cleaner comes?" Script: the problem, what you actually need to do before a first visit, the result. Film: the cleaner arriving, a lived-in room, the finished room. Call to action: "Message us to book your first visit."

One row became one video. Every other row becomes another.

Common mistakes:

• Skipping Step 1. The pains come out generic.
• Keeping AI-guessed pains without checking them against real customer words.
• Letting AI invent results, numbers or testimonials. Delete anything you can't prove.
• Matching pains to things you don't offer.
• Starting the video with your product. Problem first, always.
• Building the matrix and never filming. Film one row this week.

Come back every few months, run Step 3 again with fresh customer quotes, and add new rows.