The Comment-to-Customer Funnel Map: turn every video comment into an email subscriber with Claude

Step 1: See the whole map first

1. Video: ends with "Comment WORD and I'll send you the guide."
2. Comment: someone comments the word.
3. Public reply: an automatic reply under their comment, like "Sent, check your DMs."
4. DM: a short message with a button to get the guide.
5. Email ask: the DM asks for their email so you can send it.
6. Guide link: the DM sends the link once they share an email.
7. Tag: the contact lands in your email tool, tagged with the keyword.
8. Delivery email: the guide link again, by email.
9. Daily email: something useful, every day.
10. Offer: later, once they know you.

Sketch this for your business before you touch any tool. Then have Claude fill in the details.

Step 2: Pick one unique keyword per video

Every video gets its own keyword. That's how you know which video worked.

Watch out for "contains" matching. Many DM tools can fire when a comment contains your keyword, not only when it matches exactly. So a short keyword can hide inside other words. "AI" sits inside "said" and "paid". "PLAN" sits inside "planning" and "planet". "TIP" sits inside "multiple". Your automation then DMs people who never asked. Pick a word that won't show up inside normal comments.

• One real word, easy to spell on a phone.
• Longer is safer. Five letters or more.
• Doesn't hide inside common words.
• Matches the guide's topic, so people remember it.
• Never reused. Keep a simple list: keyword, video, guide, date posted.

Step 3: Write the replies and DMs with Claude

Read each one out loud. If it sounds like a robot, ask Claude to make it sound more like the line you gave it.

Step 4: Capture the email and tag it by keyword

This step turns a comment into a contact you can email. In ManyChat, the DM can ask for an email and save it to the contact. Then the contact goes to your email tool. I use GoHighLevel. Kit, Mailchimp or any tool with tags works the same way.

• Ask for the email inside the DM and save it to the contact.
• Send the contact to your email tool with a built-in integration, or with a webhook or Zapier if there isn't one.
• Add a tag named after the keyword, like kw-funnel. Same format every time.
• Add the contact to your daily email list.
• Test it: comment the word from a second account, give a real email, and check the contact shows up with the right tag.

Step 5: Write the delivery email and the first week

Load these into your email tool as an automation that starts when the keyword tag is added. After week one, they move to your regular daily email.

Step 6: Instagram and TikTok notes

• Instagram: set up the automation on every account that will post the video, before you post.
• TikTok: ManyChat's TikTok comment triggers aren't available everywhere. If you can't use them, say "DM me the word FUNNEL" in the video and the caption instead of "comment", and set the automation to fire on the DM keyword.
• Say the keyword out loud, put it on screen, and put it in the caption.
• Test from a second account on every app, every time. Don't post until it works.

Step 7: A worked example, then the rules

Example. A small landscaping company posts a video: "Your lawn turns yellow every August because of one watering mistake. Comment WATERING and I'll send you our summer watering schedule." The word is long, specific and won't hide inside other comments. The public reply says "Sent, check your DMs." The DM asks for an email, then sends the schedule. The contact lands in their email tool tagged kw-watering. Day 1 sends the schedule again by email. Days 2 to 7 cover one lawn tip each. Day 7 mentions their seasonal care plan once. The next video gets a new word, like MOWING, and its own tag. Now they can see which videos bring people in.

Rules and common mistakes:

• Short keywords that hide inside other words. Run the Step 2 check.
• Reusing a keyword. You lose track of which video worked.
• Posting before the automation is tested.
• Asking for the email before saying thanks. Thank them first, then ask.
• Selling hard in week one. Give first. Offer later.
• Forgetting the TikTok DM route.
• Collecting emails and never writing to them. The daily email is what builds trust.